About Us

We are a family-owned company that has been supplying the retail and manufacturing trade with needlecraft and haberdashery products since 1983. Our mission is to provide a fast and friendly service, delivering quality products directly from stock.

We take pride in offering thousands of products manufactured in the UK, including the Elbesee Products range of embroidery hoops and frames, as well as the extensive Berisfords selection of ribbons. Our aim is to ensure that all products featured on our website are available for immediate delivery.

After 40 years we continue to enjoy evolving our product range, enabling us to provide a wide array of high-quality products at competitive prices. Our success is made possible by the unwavering support of our customers, many of whom we’ve had the pleasure of working with for decades. We are fortunate to collaborate with a diverse range of businesses within the needlecraft community, both in the UK and overseas, where like-minded individuals continue to inspire us.

At the heart of our success is our small, friendly team, whose stability and wealth of knowledge have propelled us forward every step of the way. Their commitment and passion have helped us grow and develop our extensive range of product brands.